Donatella Versace has announced a new creative venture with REVOLVE, and beauty will be its first product chapter. The September 21 announcement describes an independent beauty and fashion business, with Donatella serving as chief creative officer. The brand name, broader creative presentation and initial launch details are expected in the coming months. REVOLVE’s official announcement
This is not an announced Versace-house collection. That distinction is central to understanding the partnership: Donatella’s name and creative history are part of the story, but the new venture has been presented as its own business. Shoppers should not assume existing Versace products, stores or customer accounts are part of it.
The partners describe a division of responsibilities. Donatella will shape the creative direction, brand identity, products and choice of collaborators. REVOLVE will contribute the commercial infrastructure, including technology, operations and marketing. The announcement identifies the United States, Latin America, Asia-Pacific and the Middle East as initial regions of focus.
There is important background to the new role. In March 2025, Capri announced that Donatella would become Versace’s chief brand ambassador effective April 1 of that year. That earlier appointment explains why a new creative business is a distinct development rather than simply another seasonal collection from the role she held before. Capri’s 2025 role announcement
Vogue’s September 21 report places the partnership in the context of her next creative chapter. For now, however, the available announcement is more specific about leadership and business structure than about what customers will actually be able to buy. No product assortment or retail price is being presented here as confirmed. Vogue’s report
Our fashion read: the launch will ultimately need an identity that works beyond a famous founder’s introduction. A recognizable creative perspective can get an audience’s attention, but packaging, product choices and the way the collection is presented will determine how that perspective becomes something tangible.
Beauty-first also changes what to watch next. The revealing details will not necessarily be a runway silhouette. They could be the first product category, its formulation claims, the visual language of the packaging or the sales channel. Until those details are released, imagining a specific fragrance, palette or skin-care range would be speculation.
For consumers, the useful move is to distinguish an announcement from availability. There is no verified shopping deadline in this report, and no reason to treat unrelated listings or unofficial preorders as part of the venture merely because they use a familiar name.
The September 21 news is a new partnership with a defined creative lead and commercial partner. The first products will have to supply the next piece of the story. Today, the direction is announced; the shopping list is not.
